IS AUCTION RIGHT FOR YOU?
Auction is the ideal option for...
Unmortgagable
Properties affected by structural issues or lending restrictions can be difficult to sell on the open market. Auction attracts cash buyers actively looking for these opportunities.
Renovation projects
Properties requiring refurbishment often attract competitive interest at auction. It's an excellent way to connect with motivated buyers looking for their next project.
Investment properties
Auction is a popular choice for investment properties, attracting landlords and developers actively searching for their next opportunity in a competitive marketplace.
Need a quick sale?
If speed and certainty are your priority, auction can provide a faster route to completion, with committed buyers and clear timescales from the outset.
TWO AUCTION OPTIONS
Choose the auction that's right for you
Traditional Auction
✔ Exchange on the fall of the hammer
✔ Completion within 28 days
✔ Best suited to cash buyers
✔ Ideal for vacant, investment or
development property
Best for sellers who need certainty and speed.
Modern Method
✔ 28-day exclusivity period
✔ More suitable for mortgage.buyers
✔ Wider buyer audience
✔ Greater flexibility
Perfect for sellers wanting maximum exposure.
THE PROCESS
Your auction journey
1
initial consultation
We'll discuss your property, your circumstances and whether auction is the most suitable route to achieve the best possible outcome. If it is, we'll introduce you to Whoobid, our trusted auction partner, who will guide you through the auction process.
2
Prepare for Auction
Even when selling through auction, first impressions still matter. We'll arrange professional photography and marketing while our auction partners prepare the legal pack, ensuring everything is ready before launch.
3
Marketing & Viewings
Your property will be marketed by both Heart & Home and the auction house, giving it maximum exposure across the major property portals, social media and our applicant database. We'll also conduct accompanied viewings, just as we would with a traditional sale.
Offers & Bidding
Interested buyers can download the legal pack before the auction and carry out their due diligence in advance. Depending on your chosen auction method, they may bid before the auction date or compete during the live auction itself.
4
5
Sale Agreed
Once your reserve price has been met and the auction concludes successfully, the sale is agreed.​​
Traditional Auction - Contracts are exchanged immediately, with completion typically taking place within 28 days.
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Modern Method of Auction - The successful bidder is granted a 28-day exclusivity period to exchange contracts, allowing time to arrange mortgage finance if required.
6
Completion & Costs
Unlike a traditional estate agency sale, our commission is paid by the successful buyer. As the seller, your costs are typically limited to the auction pack and your professional marketing, meaning you can benefit from expert marketing without paying an estate agency sales commission.
Abby and Michaela are in a league of their own when it comes to estate agents and our house went under offer after only 10 days with multiple offers. A lot of agencies have different agents to tackle the different aspects of selling a home but at Heart and Home, they understand the value of having 1 agent handle your sale, with another agent to support when needed.
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Both Abby and Michaela kept the whole process running smoothly with regular check ins with us and also others in the chain and their main strength was their honesty. They really are a great team with kindness, compassion and empathy at their core.
Lucy Wiltshire
Google review
