Is Now a Good Time to Sell in Haslemere, Liphook & the Surrounding Areas?
The short answer is yes, it absolutely can be. There are still buyers out there as we approach autumn 2026, but the market is definitely price sensitive at the moment. That means the most important thing is not necessarily waiting for the “perfect” market, but understanding the market you are actually selling in and getting your pricing right from the start.
When is the best time to sell?
This is one of those questions we get asked all the time.
"Should I wait until the market picks up?"
"Would I be better off holding on until spring?"
"What if prices go up next year?"
And the honest answer is that the best time to sell is usually when it works best for you.
If you are selling one home and buying another, the same market conditions affecting your sale are likely to be affecting your onward purchase too. When people say they are waiting for the market to “pick up”, what they often mean is that they are waiting for prices to rise. But if the value of your home rises, chances are the price of the property you want to buy will rise too. So in many cases, it is all relative.
Of course, everyone’s situation is different. You might need more space, want to downsize, be relocating or simply feel ready for a change. Those things are often much more important than trying to guess exactly what the property market might do six months from now.
Does the time of year matter?
It can, yes. There is a reason spring is traditionally such a popular time to sell. Gardens are starting to look their best, the days are longer and, hopefully, we get a bit more sunshine for the photography. So if you are in no rush at all and you have a beautiful garden that is a big part of your home’s appeal, waiting until spring might make sense. But that definitely does not mean autumn is a bad time to sell.
Serious buyers do not suddenly disappear because the evenings get darker. People still need to move. Families still need more space. People relocate for work, chains move forward and buyers who have been looking for months are often very motivated when the right home finally comes up. The important thing is making sure your home is presented and priced properly for the market at that particular time.
What are we seeing in the local market?
One thing we are really noticing in autumn 2026 is just how price sensitive buyers are. That does not mean there are no buyers.
There absolutely are. But buyers are paying much more attention to whether a property feels like good value.
We recently brought a home to the market in Fernhurst, West Sussex at a price we felt was right for the current market. We had three interested parties that all made offers. A sale was agreed within just nine days. That is a really good example of what can happen when the price, marketing and presentation all line up properly.
On the other hand, we recently listed a property in Bordon, Hampshire and initially only had one viewing. Rather than just leaving it sitting online and hoping something would change, we reviewed the pricing with our seller and adjusted the guide price by just £15,000. That relatively small change made a huge difference. Enquiries increased, we generated more interest and we received an offer at the full revised guide price.
Two completely different properties, but the message is the same. The buyers are there. You just have to make sure your home is positioned in a way that makes them want to act.
And our own figures back that up too.
In 2025, Heart & Home achieved an average of 98.5% of the advertised guide price across the homes we sold.For us, that is a really important number. It shows that our valuations are based on what we genuinely believe the market will support, rather than simply suggesting the highest figure possible to win an instruction.
Why does the asking price matter so much?
It can be really tempting to put your home on slightly higher and think, “Well, we can always reduce it later.” We completely understand that. If you are selling your home, naturally you want to get as much for it as possible.
But a higher asking price does not automatically mean you will end up with a higher selling price. Sometimes it can actually work against you.
Those first few weeks on the market are really important. Your property is new to Rightmove and the other portals, it is landing in buyers’ alerts and it has that initial burst of attention. If buyers see it and immediately feel it is overpriced, they may simply scroll past it.
Then, if you reduce the price several weeks later, you may get more interest, but buyers can also see that it has been sitting on the market for a while. That can change their mindset. Instead of thinking, “We need to move quickly before someone else buys it,” they start thinking, “I wonder how much they would take?” And that is not where you want to be.
Does pricing competitively mean selling for less?
This is probably one of the biggest worries sellers have. There is often a feeling that if you put your home on at a slightly lower guide price, buyers will just negotiate down from there. But in reality, that is not always how it works. When your property is properly marketed across all the major property portals, as ours are, buyers within that price range are going to see it.
You are not quietly selling it behind closed doors to one person.
You are putting it in front of the whole market.
And sometimes pricing a property slightly below what buyers may ultimately be willing to pay can actually work in your favour.
Why? Because it encourages more people to book a viewing.
More viewings can mean more interested parties.
More interested parties create competition.
And when several buyers all want the same property, you are in a much stronger position.
Rather than having one buyer trying to negotiate you down from an ambitious asking price, you might have two or three buyers trying to secure the property. That can lead to offers at, or even above, the advertised guide price.
Of course, that strategy is not right for every home. Every property and every market is different. But this is why the advertised guide price and the eventual selling price are two very different things.
A high asking price does not guarantee a high sale price. And a competitive asking price does not mean you are underselling your home.
It is about creating the right level of interest and letting the market show you what buyers are prepared to pay. That is why we will always give our clients honest advice. Our job is not to tell you the biggest number just because it sounds good. Our job is to help you achieve the best possible price for your home.
So, should you sell this autumn?
If moving now works for you, we would not suggest putting your plans on hold purely because you are waiting for the market to change. Especially if you are selling and buying in the same market. The most important thing is understanding what the market looks like when you are ready to move.
What are buyers responding to?
Which properties are getting viewings?
Which ones are sitting on the market?
How does your home compare with the competition?
And where should your property be priced to give you the best chance of generating strong interest?
For us, that is far more important than whether it happens to be spring, summer or autumn. Understanding the market you are in when you want to move is much more important than waiting for a different market altogether.
Thinking about selling?
At Heart & Home, we sell homes across Haslemere, Liphook, Grayshott, Fernhurst, Hindhead and the surrounding areas. If you want to check out the areas, take a look at our Areas Guides, here!
Our advice always starts with getting to know your home, your circumstances and what you are hoping to achieve. We will give you an honest view of where we think your home sits in the current market, how we would position it and what we think will give you the best chance of a successful sale. And if you are only just starting to think about moving, that is absolutely fine too. Sometimes the first step is simply having a conversation and understanding what your options look like in the market right now.
Book a valuation if you'd like to take that first step, or just want to understand the local property market!
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